There is a full privacy statement below which you are free to read – however, this section provides a summary of what data we collect and what we do with it in simple and straightforward terms.

If you have any questions at all, feel free to email us on

Online data – we use google analytics to collect overall data on the number of visitors to our site and what they do when they are there. So, for example, if 100 people viewed our home page and then 86 of them viewed our product page, we can see that information. We also review how long people stay on our site and broadly, where they come from, down to a regional level. We do not store or collect any data on IP addresses or use that data to identify individuals. Although this information may be available through google analytics, it is not used by us or processed in any way. You can always opt out of google analytics on your browser.

Customers – we collect the names and addresses of our customers as well as their contact details for the purposes of delivering our product ranges. This is necessary if we are going to be able to deliver on their requirements. Clearly, it would be difficult to handle an order if we didn’t know their name or address. We communicate with our customers during the delivery of our products on the legal basis of contractual obligation. Once we have completed our job, we store customers’ data for 7 years after last contact – when it is securely destroyed (shredded). We also send out email newsletters to customers who have opted in, and given consent for us to do so, or if they are business customers, on the basis of our legitimate business interests.

You can opt out of receiving any communications, other than that mandated by our contractual obligations, by emailing us here

Business Prospects – we source and collect the details of businesses in the area for the purposes of marketing. We send out email newsletters, direct mail and may make sales calls. This is done on the basis of legitimate business interest. It is in our interest to communicate with businesses in our area to sell our services and it is in their interests to receive our communications.

You can opt out of receiving any communications by emailing us here

We pass on your data to our approved suppliers, if required, and only if you have given consent for us to do so. We also pass on business email addresses to our marketing suppliers for the purposes of email marketing. We do not sell your data or pass it on to unrelated third parties. We keep your data as secure as possible, respecting your right to privacy.

You have the right to be forgotten by us. If you want to be forgotten, please email us here We will remove all the data we hold other than what is required under our contractual obligations. We also need to store some data, in a secure place, to ensure that we remember your request to be forgotten (for example, should we need to restore systems from a backup, we need to know, to remember, that you wanted to be forgotten).

As part of handling and processing your data we have a designated Data Controller, and this is your first point of call should you have any issues or questions about what we do, or why we do it.

Our Data Controller is:

Cheshire Trailers

Cheshire Trailers
Brookfield Stables
Townfield Lane

Your Right to be informed

You have the right to be informed about what we do with your data, and why. Therefore, to ensure that you are, we have complied a handy summary below. This privacy and cookie policy lays out our specific commitments, in compliance with GDPR 2018.

Our Data Controller is:

Cheshire Trailers

Brookfield Stables, Townfield Lane, Allostock, Knutsford, Cheshire, Allostock WA16 9NR

How we collect your data – We collect your data from web activity and product sales through our website

Lawful basis of our processing – we process data under our contractual obligations to you, and also under consent and our legitimate business interests. Contractual obligations – it is necessary for us to process your data to deliver on our contractual obligations. Legitimate business interest – it is in our legitimate business interests to keep our business contacts informed of our products, with the purpose of retaining your custom for future purposes. Consent, customers can opt in to receive our regular newsletters.

When we process your personal information for our legitimate interests, we make sure to

consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws.

Our legitimate business interests do not automatically override your interests – we will not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

We collect a range of data
– including, name, address and contact details – phone and email, as is required to deliver on our contractual obligations.

We may share this data with other relevant third parties such as our trade suppliers – who you would expect us to share with to deliver on the contractual obligations. We also share contact details with our appointed marketing agency to support our marketing campaigns. We do not sell your data to any third parties.

We do not transfer data outside of the UK or EEA. However, by the nature of the Internet, the personal data you supply through this website may be sent electronically to servers anywhere in the world – google analytics data for example. It may be used, stored and processed anywhere in the world, including countries outside the European Economic Area. If any transfers of the data occur outside the EEA, we will ensure that all reasonable security measures are taken and that any third-party processers will be required to process the data in accordance with GDPR.

We retain all data for a maximum of 7 years from last purchase or last contact, after which it is securely destroyed.

You can find more information on your individual rights on the ICO website by clicking here

You can withdraw your consent, for any aspect of our data processing at any time, by emailing us here

Please be aware we have to process and maintain data to support our contractual obligations to you and to occasional third parties so withdrawing your consent will not necessarily mean all of your data is deleted. We will retain what is necessary to fulfil our contractual obligations, and also an identifier to ensure we do not collect your data again – so we have a record that you have asked us not to process your data.

You can also lodge a complaint with the ICO if you feel we have not lived up to our obligations by clicking here

We do not use our data for the purposes of profiling or automated decision making. Except that we use google analytics data to help develop our website, and details on purchases to manage our stock pipeline (insert appropriate service). All analytics data is anonymous. If you want to exclude yourself from being monitored by analytics, the simplest way is to use private browsing. We use cookies – specifically google analytics – to track behaviour on our site. Using private browsing will ensure that your visits are not tracked. It is not technically possible for us to remove individuals from the analytics data at present.

In order to provide you with the best, tailored experience of our site we will need to place small text files, or ‘cookies’, or your computer. Most cookies that we use are ‘session’ cookies and only exist for the time that you are using our site. They perform functional tasks – such as remembering that you are logged in as you move from page to page, or to pre-load your personal details into forms to save you time.

We also track cookies anonymously to fuel our site analytics and learn how to improve your experience and hone the relevance of our products and services.

We also use cookies in our emails to track open rates and other performance indicators – again, so that we can continually improve the relevance and experience of our offering to you.

You can either set your browser to reject all cookies. Please note that if you do this then certain areas of this website will not be able to function for you. Or simply select that you do not want to be tracked through the link on your browser (private browsing for example).

External links to any site other than ours are not our responsibility – obviously we cannot control how any other business handles your data.

Security – You can rest assured that all of your personal data is kept secure. Unfortunately, no data transmission over the Internet is guaranteed 100% secure, but we do take appropriate steps to protect the security of your personal data as required under our obligations under GDPR.

We endeavour to keep your personal data accurate and up to date. If you become aware of errors or inaccuracies, please email

Contact – Any queries or concerns about the use of cookies on this website should be sent by email to or addressed to the Data Protection Controller,

Cheshire Trailers

Brookfield Stables, Townfield Lane, Allostock, Knutsford, Cheshire, Allostock WA16 9NR

Copyright – The Cheshire Trailers logo and contents of this website (including text, design and graphics) are trademarked and copyrighted materials of either The Cheshire Trailers or its partners. All rights are reserved.

Online Advertising We May Use – We reserve the right to use Google AdWords Remarketing to advertise ourselves across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of our website you have viewed by placing a cookie on your internet browser. The cookie does NOT in any way identify you or give access to your device. Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

How to Opt Out of Remarketing and Advertising – If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google’s Ads Preferences Manager.

You can also opt out of any third-party vendor’s use of cookies by visiting

This Policy was updated on 26th 5th 2023

Data Retention Policy

We store your data as securely as is practical, respecting your privacy. It is stored in a few locations, our offices, and some with our appointed third parties. We store data for a maximum of 7 years after the point of last contact, after which it is securely destroyed. It is a requirement for us to retain data, where it is relevant to insurance companies or other providers, or where there is a contractual obligation.

We believe that 7 years is a reasonable time scale, allowing us to retain information should it be required.
Data is securely deleted, and/or shredded at the end of the retention period.
A small amount of data – such as analytics data on our website – is stored permanently.